Steinway pianos are created by Steinway & Sons, an American-German company known for making high-quality pianos. Steinway pianos have been a personal favorite for some of the most celebrated pianists and musicians around the world, including David Rosenthal, Lang Lang, Harry Connick Jr., and Billy Joel. On October 26, 2018, Steinway & Sons joined the Apple Music curator program to create a playlist of new and classic performances featuring the renowned piano. The playlists are called Steinway Select, Steinway Immortals, Steinway Spirio, and Steinway Chill.
This partnership will help Steinway & Sons reach a wider audience of Apple Music listeners who will have exclusive access to a mix of classical, rhythm and blues, popular, jazz, and mood-based music content.